Experimental identity for a videogame


ISA-CP2023 is a game by Deconstructeam and Selkie Harbour. You assume the role of a photographer in charge of a photoshoot for a charity calendar. Certain plot twist can be found at some point.

The logo and visual identity was created to match the experimental nature of the game.

play the game here

Project details + Process

For the process I've started with NASA style logotypes for the "International Space Agency", but at some point I've decided to go beyond the topic.

I've used the experimental approach that Deconstructeam and Selkie Harbour have given to this game to create not just a logotype but a small visual language or system. Typography, icons and illustrations have been combined with file style spaces in a playful way. At the end it's also a sort of toolbox that also the developers have used to apply it to game UI, the page or social media posts.

If you are interested in this project consider downloading a couple of pdfs of the process (Logo development + Visual identity booklet) in the page of the game, where you'll find the game for free (give it a try!).