Branding for Mestre Department Store

Mestre is a centenary and popular department store in Lleida, near Barcelona. I've created for them a branded illustration system based on their logo (very known in the region and aestehicaly tied in with their industrial supplier past).

The illustrations -created for the digital and print communications- are centered in the customers, and the activities they can do in the store.

The services they provide are emphasized with a graphic system composed by the logo, the characters and icons.