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KAIZEN SUSHI

I was asked to create something nice and memorable for the takeaway bags of a celebrated sushi restaurant in Antwerp. I came with the idea of a mix between a Sushi Master Chef and a Zen Master, who teaches the way to find happiness through delicious sushi.

In one side of the bag you have one of his wise sayings, that combine popular phrases about hapiness with sushi, in a funny and surprising way.